Finding the right keywords to bring visitors to your web site
Below are 4 tactics to get visitors to your web site by researching the keywords and phrases that they are searching with. These keywords and phrases may not be the exact name of the product or service that you are selling but they might be about a problem they have or a solution they are looking for or simply ...
Single Keyword Ad Groups and Adwords Quality Score
The best way to make your ad copy as relevant as possible to the keyword is to have only one keyword in the ad group or a Single Keyword Ad Group (SKAG). Google's suggestion is to have up to 20 keywords in an ad group all related to one theme. The problem with up to 20 keywords is how to ...
Content, Links and Search Ranking tips 2016 – 2020
Search ranking factors 2016 from Brian Dean of Backlinko - Ahrefs domain authority is a good indicator of ranking. Links work, https has an influence, schema markup language doesn't matter much. Site speed definitely helps ranking, title don't matter much sticking to one topic and writing a lot about it helps (long form 1,800 characters on average in position #1). ...
Keyword Research
According to Market Samurai these are the 4 steps to finding the best keywords Relevancy, Traffic, Competition and Commerciality. The 4 steps do help to put a nice structure around the keyword or market research phase for your web site, however the 15 minutes I spent trying to work out how to use the market samurai tool itself - it ...
Google Trends and Power Search for Keyword and Idea Research
Google.com/Trends is a great place to find popular keywords that customers are searching for or just any topic that people are interested in. Take this example here comparing Melbourne Hotels, Sydney Hotels and Melbourne Hotel. Or if you look at this Noosa Hotel example here you will actually see that searches for Noosa Resort Accommodation or Noosa Beach Accommodation are more ...