Results-driven
SEO Consultancy

Measure, Understand and Grow Your Business Online

Results-driven
SEO Consultancy

Measure, Understand and Grow Your Business Online

Experts in SEO STRATEGYCONVERSION OPTIMISATIONAUDITING & ANALYTICS

Experts in…

SEO STRATEGYCONVERSIONSANALYTICS

Even the most sophisticated website is not helpful if it underperforms. We transform your website into a reliable, maintainable asset so you can get on with running a successful and sustainable business.

Make the leap from digital brochure to powerful business weapon. Grow your organic search traffic and profits.

Using data and in-depth analysis, Lawson Digital will optimise your website to attract qualified leads, enhance the customer experience, and increase conversions. We offer highly personalised, results-driven SEO taking into consideration all the needs and characteristics of your business, to provide actionable recommendations and support.

Begin with the end in mind

Stephen Covey

AUDIT & STRATEGY

Benchmark your current online presence. Implement practical recommendations and benefit from easily digestible marketing tactics.

SEO & CRO

Drive more traffic to your website with on-and-off page success factors. Once on your site, we’ll help transform more visitors into customers.

COMPETITOR ANALYSIS

Where do you rank in the market? Learn the strengths and weaknesses of your competitors and, in turn, use them to your advantage.

TRACKING

What information is important to your business? Gain valuable insights into user behaviour on your website to find and fulfil user intent.

AUTOMATION

Evaluate your customer journey. Optimise digital touch points with automation to grow and nurture your leads, and increase conversions.

ONLINE ADVERTISING

We’re all about the Quality Score! Get quantifiable results quickly with effective paid search, display, shopping, remarketing & social ads.

Services

WORK SMARTER, MAKE YOUR WEBSITE WORK HARDER

If all, or part of, your business could benefit from an amplified web presence, Lawson Digital can tailor an action plan to help you thrive online. We work closely with business owners, digital agencies and in-house marketing teams to implement online strategies that will boost your bottom line.

Clients

MAKE A DIFFERENCE

Did you know we’ve had skin in the game with our own online businesses since 2002? That’s why clients choose Lawson Digital to improve performance for their website, just as we’ve done with our own sites.

We combine actual data with 20 years experience to offer clear advice for revenue growth.

Not only is Lawson Digital deeply proficient in SEO, but we have experience spanning two decades applying our knowledge across different sectors and challenging projects.

Team

A LEAN TEAM OF PROBLEM SOLVERS

Lawson Digital is a boutique digital marketing consultancy offering personalised SEO advice to improve online search visibility and profit. Collectively, we bring a wealth of experience to the table, along with a mindset of continuous improvement and a transparent, value-focused approach.

Matthew Lawson

MANAGING DIRECTOR
BE (Elect) UTS

Matt has been in digital marketing since the dawn of the internet! His journey began with setting up CommBank’s inaugural online presence, before moving on to work with OzEmail and later co-founding ATS to guide corporations through the deregulation of the Australian telecom market.

In 2002, Matt launched successful online accommodation booking platforms Hotel.com.au and Getaroom.co.uk. With 25 years of experience under his belt, Matt’s continuous drive to achieve new targets has fostered growth for his own, and client, websites.

Matt’s approach is all about delivering honest, unfiltered insights. He doesn’t just tell clients what they want to hear; he gives them the real facts and strategies essential for making choices that drive their business forward.

Find me on LinkedIn →

AREAS OF EXPERTISE

SEARCH MARKETING
TECHNICAL SEO
CONVERSION OPTIMISATION
SERVER & DATA CENTRE MANAGEMENT
SYSTEMS CONSULTANT & SOFTWARE SPECIFICATION

ALSO KNOWN FOR

  • Love of early 90s German House

  • DIM (Did It Myself) home improvements

  • Being surprisingly athletic

  • Clean screen OCD

Shelley Cardwell

DIGITAL STRATEGIST
BA ANU, GDL USYD

After starting a career in law, Shell was drawn to the dynamic pace of the online world and has since dedicated two decades to serving government and private sectors alike.

Her expertise lies within travel, health, education, and ICT sectors, where she has consistently provided comprehensive SEO analysis, integrated marketing solutions, and incisive reporting. Her skill set extends to auditing, data analysis, digital strategy, marketing automation, online advertising, and Agile project management.

Shelley specialises in sharing her knowledge in a manner that is both accessible and empowering. By translating complex concepts into easily understood terms, she fosters self-sufficiency and confidence in her clients, enabling them to take control and manage their own needs effectively.

Find me on LinkedIn →

AREAS OF EXPERTISE

ORGANIC & PAID SEARCH
AUDIT & STRATEGY
ANALYTICS, DATA STUDIO REPORTING
ADVERTISING, PPC MANAGEMENT
MARKETING AUTOMATION

ALSO KNOWN FOR

  • Having a cool dog (now dec.😢)

  • Excessive use of colour in reports

  • Saying she’s “not having a wine today”

  • Hiking in thongs

Insights

RESOURCES & ADVICE FOR DIGITAL GROWTH

  • Want to know how to get started with Gsuite and business grade cloud applications and email for your business in Australia? Click here to start the simple step by step process of setting up Gsuite for your business in Australia.  ...

  • A course from ClickMinded using Alexa tools, I can't help think you could use Google searches for most of this https://course.clickminded.com/courses/458097/lectures/8468782 Gareth Hoyle - Low Cost Link building Google, Linkedin, the telephone. Spy on competitors - MajesticSEO, Ahrefs allmytweets, see all ...

  • Wix Domain Name Services (DNS) are Restricted to Wix Sites Only Wix does allow domain name management but only to register a domain name and point your domain name to a Wix website on Wix servers. Wix does not allow ...

  • Web Site Speed Tools FastOrSlow.com from Wordfence, test multiple global locations with one test and subscribe Server Tools Leaf DNS DNS Setup check viewdns.info other domains on same IP address, traceroute, ping and more SSLLabs.com SSL setup checker Why No Padlock ...

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  • The quickest way to find an Australian .au domain name owner is to use the recover password tool at http://www.ausregistry.com.au/tools/recover-password. The AusRegistry.com.au recover password tool can also be used to help transfer Australian domain names between registrars. Ausregistry.com.au also provides the raw ...

Here to Help.

The secret to getting ahead is getting started! Get in touch today for your FREE 30 minute consultation to discuss your business goals.

Lawson Digital can quickly assess the bigger picture — how your entire business works, not just the online portion of it — to customise a solution that fits your objectives, budget, time and technical knowledge.


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