Experts in SEO STRATEGYCONVERSION WINSSMART AUDITSANALYTICS IQ
Experts in…
SEO STRATEGYCONVERSIONSSMART AUDITSANALYTICS IQ
Your Website Should Work As Hard As You Do.
If your site isn’t bringing in leads, converting customers, or supporting your business goals, it’s not doing its job. We turn underperforming websites into reliable, revenue-generating, high-impact business assets.
Stop Showcasing. Start Converting.
Most websites are digital brochures — polished but passive. We help turn yours into a powerful business engine that works smarter behind the scenes: attracting the right visitors, keeping them engaged, and moving them to act.
No Fluff. No Cookie-Cutter Advice. Just Strategy That Works.
At Lawson Digital, we don’t do generic advice. We use smart data, deep analysis, and real-world insights to create SEO strategies that actually move the needle. Everything we do is tailored to your business — your goals, your market, your customers. You’ll get clear, actionable recommendations to help you grow sustainably.
Let’s make your website pull its weight — and then some.
Begin with the end in mind
Stephen Covey
Clients
MAKE A DIFFERENCE
Did you know we’ve had skin in the game with our own online businesses since 2002? That’s why clients choose Lawson Digital to improve performance for their website, just as we’ve done with our own sites.
We combine actual data with 25 years experience to offer clear advice for revenue growth.
SEO is what we do — but real-world experience is what sets us apart. With more than two decades applying our expertise across diverse industries and complex projects, we don’t deal in theory — we deliver results.
Team
A LEAN TEAM OF PROBLEM SOLVERS
A LEAN TEAM OF PROBLEM SOLVERS
Lawson Digital is a boutique digital marketing consultancy offering customised SEO advice to improve online search visibility and profit. Collectively, we bring a wealth of experience to the table, along with a mindset of continuous improvement and a transparent, value-focused approach.
Matthew Lawson
MANAGING DIRECTOR
BE (Elect) UTS
A digital pioneer, Matt helped establish CommBank’s first online presence and later guided major corporations through the deregulation of Australia’s telco sector as co-founder of Ausasean Telecommunication Solutions.
In 2002, he launched and scaled global booking platforms Hotel.com.au and Getaroom.co.uk, building performance-driven businesses long before the digital mainstream. Known for his refreshingly direct approach, Matt provides honest, unfiltered advice that prioritises business impact over technical perfection.
Find me on LinkedIn →
AREAS OF EXPERTISE
ALSO KNOWN FOR
Shelley Cardwell
DIGITAL STRATEGIST
BA ANU, GDL USYD
Originally on the law path, Shelley moved into digital advisory more than 20 years ago. She is the pragmatist in the room, bridging C-suite priorities with technical execution across the travel, health, legal, and ICT sectors.
Shelley challenges “innovation for innovation’s sake” focusing instead on commercial value. Rather than defaulting to trending strategies or costly system replacements, she works to extract more from existing tech stacks, reduce complexity, and tie investment to clear commercial goals. The result is low-friction change delivered in language that clients actually understand.
Find me on LinkedIn →
AREAS OF EXPERTISE
ALSO KNOWN FOR
Here to Help.
Here to Help.
The secret to getting ahead is getting started! Get in touch today for your FREE 30 minute consultation to discuss your business goals.
Lawson Digital can quickly assess the bigger picture — how your entire business works, not just the online portion of it — to customise a solution that fits your objectives, budget, time and technical knowledge.