Your Search Marketing Team

Measure, Understand and Grow Your Business Online

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Experts in SEOWEB MARKETINGANALYTICS

EXPERTS IN SEO WEB MARKETING & ANALYTICS

Even the most sophisticated website is useless if it doesn’t meet its desired goals or if goals have not been set. Developing a website takes time and energy, which is often consumed during the design process before performance is even considered. We help fill the gap to get you the results you need.

Using data and in-depth analysis, we can refine your website to attract qualified customers or clients and to drive an increase in conversions.

SEO & CRO

Drive more traffic to your website with on-and-off page success factors. Once on your site, we’ll help transform more visitors into customers.

AUDIT & STRATEGY

Benchmark your current online presence. Implement practical recommendations and benefit from easily digestible marketing tactics.

COMPETITOR ANALYSIS

Where do you rank in the market? Learn the strengths and weaknesses of your competitors and, in turn, use them to your advantage.

INTEGRATION & TRACKING

What information is important to your business? Gain valuable insights into user behaviour on your website to find and fulfil user intent.

SALES AUTOMATION

Evaluate your customer journey. Optimise digital touch points with automation to grow and nurture your leads, and increase conversions.

ONLINE ADVERTISING

We’re all about the Quality Score! Get quantifiable results quickly with effective paid search, display, shopping, remarketing & social ads.

Services

WORK SMARTER, MAKE YOUR WEBSITE WORK HARDER

If all or part of your business could benefit from an amplified web presence, Lawson Digital can tailor an action plan to help you thrive online. We work closely with business owners, digital agencies and in-house marketing teams to implement online strategies that will boost your bottom line.

FREE 30 MINUTE CONSULT

Clients

MAKE A DIFFERENCE

Did you know we’ve had skin in the game with our own online businesses since 2002? That’s why clients choose Lawson Digital to improve performance for their website, just as we’ve done with our own sites. Our perception of what is important has been honed by what we’ve seen fail and what we’ve seen work over the past 20 years.

Team

A LEAN TEAM OF PROBLEM SOLVERS

Collectively, we bring more than 40 years of experience to the table, along with a mindset of growth and continuous improvement.

EXPERIENCE

Matthew Lawson

MANAGING DIRECTOR
BE (Elect) UTS

Matt has been in digital marketing since the dawn of the internet! He started in the team that set up CommBank’s first online presence, then OzEmail and then co-founded ATS, a consulting business that helped corporations navigate the deregulation of the Australian telecommunications market — before going on to establish online accommodation booking sites Hotel.com.au and Getaroom.co.uk. Matt continues to reach new targets and drive revenue for these, and client, websites.

AREAS OF EXPERTISE

SEARCH MARKETING
TECHNICAL SEO
CONVERSION OPTIMISATION
SERVER & DATA CENTRE MANAGEMENT
SYSTEMS CONSULTANT & SOFTWARE SPECIFICATION

ALSO KNOWN FOR

  • Love of early 90s German House music
  • DIM (Did It Myself) home improvements
  • Being surprisingly athletic
  • Clean screen OCD

Shelley Cardwell

DIGITAL STRATEGIST BA ANU,
Grad Dip Law USYD

Shell started out in law but was enticed by the pace of the online world. Over the past 16 years she has helped implement B2G and B2C marketing strategies across a variety of industries — health, food & beverage, travel & accommodation, education, technology and professional associations — to drive new business, reposition brands, provide actionable reporting and deliver inhouse training.

AREAS OF EXPERTISE

DIGITAL AUDIT & STRATEGY
ANALYTICS, DATA STUDIO REPORTING
ORGANIC & PAID SEARCH
ONLINE ADVERTISING, PPC MANAGEMENT
MARKETING AUTOMATION

ALSO KNOWN FOR

  • Having a cool dog (now dec. 😢)
  • Excessive use of colour in reports
  • Saying she’s “not having a wine today”
  • Hiking in thongs

Insights

RESOURCES & ADVICE FOR DIGITAL GROWTH

VIEW ALL ARTICLES
  • Want to know how to get started with Gsuite and business grade cloud applications and email for your business in Australia? Click here to start the simple step by step process of setting up Gsuite for your business in Australia.  ...

  • The new cash rewards type promotion from upstreet.co invests the proceeds of rewards from making retail purchases in shares for you rather than giving you cash back. Looking at the links from Upstreet to the merchants involved, it seems to be ...

  • Google Analytics (GA) UTM tracking code generator https://support.google.com/analytics/answer/1033867?hl=en Example below uses utm_content=Link1 to enable reporting separately on each link in the newsletter to see what customers are most likely to click on. Example: www.hotel.com.au/page1.aspx?utm_source=eNews&utm_medium=Email&utm_term=13Nov&utm_content=Link1&utm_campaign=eNews

  • Google.com/Trends is a great place to find popular keywords that customers are searching for or just any topic that people are interested in. Take this example here comparing Melbourne Hotels, Sydney Hotels and Melbourne Hotel. Or if you look at this Noosa ...

  • For importing (and exporting) table bigger than around 2MB into and out of MySQL: 1. Open command prompt 2. Navigate to mysql directory (to find it start/run MySQL and see the path of MySQL) 3.  Run command below  

  • Your Content Goes Here Your Content Goes Here Keywords tip:  Google is using the default location of the searcher even if searcher did not include a location explicitly in the search.  For example a non-location specific search like 'hotels near me' ...

Here to Help.

The secret to getting ahead is getting started! Get in touch today for your FREE 45 minute consultation to discuss your business goals. Lawson Digital can quickly assess the bigger picture — how your entire business works, not just the online portion of it — to customise a solution that fits your objectives, budget, time and technical knowledge.

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