Your Search Marketing Team

Measure, Understand and Grow Your Business Online

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Experts in SEODIGITAL MARKETINGANALYTICS

Experts in SEO, Digital Marketing & Analytics

Are you ready for your website to make the leap from digital brochure to powerful business weapon? You’re in the right place!

Even the most sophisticated website is useless if it lacks SMART goals that feed into broader business objectives.

Using data and in-depth analysis, Lawson Digital will optimise your website to attract qualified leads, enhance the customer experience, and increase conversions.

We transform your website into a reliable asset, so you can get on with running a sustainable and successful business.

Begin with the end in mind

Stephen Covey

AUDIT & STRATEGY

Benchmark your current online presence. Implement practical recommendations and benefit from easily digestible marketing tactics.

SEO & CRO

Drive more traffic to your website with on-and-off page success factors. Once on your site, we’ll help transform more visitors into customers.

COMPETITOR ANALYSIS

Where do you rank in the market? Learn the strengths and weaknesses of your competitors and, in turn, use them to your advantage.

TRACKING

What information is important to your business? Gain valuable insights into user behaviour on your website to find and fulfil user intent.

AUTOMATION

Evaluate your customer journey. Optimise digital touch points with automation to grow and nurture your leads, and increase conversions.

ONLINE ADVERTISING

We’re all about the Quality Score! Get quantifiable results quickly with effective paid search, display, shopping, remarketing & social ads.

Services

WORK SMARTER, MAKE YOUR WEBSITE WORK HARDER

If all or part of your business could benefit from an amplified web presence, Lawson Digital can tailor an action plan to help you thrive online. We work closely with business owners, digital agencies and in-house marketing teams to implement online strategies that will boost your bottom line.

FREE 30 MINUTE CONSULT

Clients

MAKE A DIFFERENCE

Did you know we’ve had skin in the game with our own online businesses since 2002? That’s why clients choose Lawson Digital to improve performance for their website, just as we’ve done with our own sites. We combine actual data with 20 years of experience to offer clear advice for revenue growth.

Team

A LEAN TEAM OF PROBLEM SOLVERS

Collectively, we bring more than 40 years of experience to the table, along with a mindset of growth and continuous improvement.

EXPERIENCE

Matthew Lawson

MANAGING DIRECTOR
BE (Elect) UTS

Matt has been in digital marketing since the dawn of the internet! He started in the team that set up CommBank’s first online presence. He moved to OzEmail and then co-founded ATS — a consulting business that helped corporations navigate the deregulation of the Australian telecommunications market — before going on to establish online accommodation booking sites Hotel.com.au and Getaroom.co.uk. Matt continues to reach new targets and drive growth for these, and client, websites.

AREAS OF EXPERTISE

SEARCH MARKETING
TECHNICAL SEO
CONVERSION OPTIMISATION
SERVER & DATA CENTRE MANAGEMENT
SYSTEMS CONSULTANT & SOFTWARE SPECIFICATION

ALSO KNOWN FOR

  • Love of early 90s German House music
  • DIM (Did It Myself) home improvements
  • Being surprisingly athletic
  • Clean screen OCD

Shelley Cardwell

DIGITAL STRATEGIST
BA ANU, GradDipLaw USYD

Shell started out in law but was enticed by the pace of the online world. Over the past two decades, she has consulted to government and private enterprise — predominantly travel, health, education & ICT sectors — to build websites, reposition brands, implement fluid marketing strategies, provide actionable reporting, and deliver inhouse training.

AREAS OF EXPERTISE

DIGITAL AUDIT & STRATEGY
ANALYTICS, DATA STUDIO REPORTING
ORGANIC & PAID SEARCH
ONLINE ADVERTISING, PPC MANAGEMENT
MARKETING AUTOMATION

ALSO KNOWN FOR

  • Having a cool dog (now dec. 😢)
  • Excessive use of colour in reports
  • Saying she’s “not having a wine today”
  • Hiking in thongs

Insights

RESOURCES & ADVICE FOR DIGITAL GROWTH

VIEW ALL ARTICLES
  • Want to know how to get started with Gsuite and business grade cloud applications and email for your business in Australia? Click here to start the simple step by step process of setting up Gsuite for your business in Australia.  ...

  • Business Models (What to get done and why) and JIRA (How to get it done efficiently) Useful business model template - the Business Model Canvas https://en.wikipedia.org/wiki/Business_Model_Canvas And why JIRA? The answer is here http://www.toptal.com/agile/ultimate-introduction-to-agile-project-management Introduction to JIRA and Agile Project Management https://www.youtube.com/watch?v=NrHpXvDXVrw ...

  • Search ranking factors 2016 from Brian Dean of Backlinko - Ahrefs domain authority is a good indicator of ranking.  Links work, https has an influence, schema markup language doesn't matter much.  Site speed definitely helps ranking, title don't matter much sticking ...

  • Web Site Speed Tools FastOrSlow.com from Wordfence, test multiple global locations with one test and subscribe Server Tools Leaf DNS DNS Setup check viewdns.info other domains on same IP address, traceroute, ping and more SSLLabs.com SSL setup checker Why No Padlock ...

  •   Goodui.org 113-design-guidelines-homepage-usability

  • By having a country-code level domain or a country specific domain such as .au for Australia Google clearly states that the hosting location is 'irrelevant' in this article from Google WebMaster Central  http://googlewebmastercentral.blogspot.com.au/2010/03/working-with-multi-regional-websites.html

Here to Help.

The secret to getting ahead is getting started! Get in touch today for your FREE 30 minute consultation to discuss your business goals.

Lawson Digital can quickly assess the bigger picture — how your entire business works, not just the online portion of it — to customise a solution that fits your objectives, budget, time and technical knowledge.

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