With an appreciation of the bigger picture — how your entire business works, not just the online portion of it — we’ll find a custom solution that suits your budget, time and technical knowledge.


We’ve had skin in the game with our own online businesses since 2002! We’ll find the most efficient way to improve conversion and performance for your website, just as we’ve done with our own sites.


We offer a dedicated, personalised and practical approach. No account management layer and no sugar coating. Our easily implemented, results-driven solutions will allow you to focus on your core business.

Why work with us?

Full stack digital solutions

Even the most sophisticated website is useless if it doesn’t perform. That’s why we use actual data and in-depth analysis to drive performance. Our approach is built around measuring, marketing, monetising and monitoring. Because online marketing should never hinge on “the vibe”.

Our Services


Drive more traffic to your website with on-and-off page success factors. Once on your site, we’ll help you transform more visitors into customers.

Tracking Setup & Analysis

What information is important to your business? Gain valuable insights into user behaviour on your website.

Competitor Analysis

Where do you rank in the market? Learn the strengths and weaknesses of your competitors and, in turn, use them to your advantage.

Lead Generation & Traction

We’ll evaluate your customer journey, then find and fulfil user intent with automation; optimise digital touch points to nurture your leads; and increase conversions.

Auditing & Strategy

Benchmark your current online presence. Implement practical recommendations and benefit from easily digestible marketing tactics.

Web Design, UI/UX

A responsive website is essential. We’ll build a site that looks great on any device, browser and platform. For ecomm, we can implement the best solution to suit your business needs.

Our People

A lean team of problem solvers

Collectively, we bring more than 40 years of experience to the table, along with a mindset of growth and continuous improvement.

Matthew Lawson

Managing Director | BE (Elect) UTS

Matt has been in digital marketing since the dawn of the internet! As a graduate he worked at CBA setting up the bank’s online presence in 1995. He co-founded ATS — a Telco consulting business during the deregulation of the Australian telecommunications market — before going on to establish online accommodation services Hotel.com.au and Getaroom.co.uk. Matt continues to reach new targets and drive revenue for these, and client, websites.

Areas of Expertise

Search Marketing

Technical SEO

Conversion Optimisation (CRO)

Systems Consultant

Software Specification

Server & Datacentre Management

Also known for...

– Love of early 90s German House music
– DIM (Did It Myself) home improvements
– Kogan bargain hunter
– Clean screen OCD


Shelley Cardwell

Digital Strategist | BA ANU, Grad Dip Law USYD

Shell started out in law but was quickly lured away by the fast paced online world. Over the past 18 years she has contracted to both government and private enterprise — working across industries ranging from education, technology, travel & accommodation, professional associations, health and ecomm — providing fluid marketing strategies, actionable reporting and inhouse training while keeping a close eye on ROI for her clients.

Areas of Expertise

Digital Strategy & Process Improvement

Data Analysis

Organic Search (SEO)

Paid Advertising (PPC)

Marketing Automation & Integration

Google Business Products - Analytics, Search Console, Ads, Google My Business, Tag Manager

Also known for...

– Having a super chill dog (dec.😢)
– Excessive use of colour in reports
– Loudly declaring she’s “not going to have a wine today”
– Hiking in thongs

Start your project today

Get in touch

If all or part of your business could benefit from an amplified web presence, Lawson Digital can tailor an action plan to help you thrive online.


We work closely with business owners, digital agencies and in-house marketing teams to implement strategies that will turbocharge your revenue.