Results-driven
SEO Consultancy

Measure, Understand and Grow Your Business Online
Learn more

Results-driven
SEO Consultancy

Measure, Understand and Grow Your Business Online
Learn more

Experts in SEO STRATEGYCONVERSION OPTIMISATIONAUDITING & ANALYTICS

Experts in…

SEO STRATEGYCONVERSIONSANALYTICS

Even the most sophisticated website is useless if it underperforms. We transform your website into a reliable, maintainable asset so you can get on with running a successful and sustainable business.

Make the leap from digital brochure to powerful business weapon. Grow your organic search traffic and profits.

Using data and in-depth analysis, Lawson Digital will optimise your website to attract qualified leads, enhance the customer experience, and increase conversions. We offer highly personalised, results-driven SEO taking into consideration all the needs and characteristics of your business, to provide actionable recommendations and support.

Begin with the end in mind

Stephen Covey

AUDIT & STRATEGY

Benchmark your current online presence. Implement practical recommendations and benefit from easily digestible marketing tactics.

SEO & CRO

Drive more traffic to your website with on-and-off page success factors. Once on your site, we’ll help transform more visitors into customers.

COMPETITOR ANALYSIS

Where do you rank in the market? Learn the strengths and weaknesses of your competitors and, in turn, use them to your advantage.

TRACKING

What information is important to your business? Gain valuable insights into user behaviour on your website to find and fulfil user intent.

AUTOMATION

Evaluate your customer journey. Optimise digital touch points with automation to grow and nurture your leads, and increase conversions.

ONLINE ADVERTISING

We’re all about the Quality Score! Get quantifiable results quickly with effective paid search, display, shopping, remarketing & social ads.

Services

WORK SMARTER, MAKE YOUR WEBSITE WORK HARDER

If all, or part of, your business could benefit from an amplified web presence, Lawson Digital can tailor an action plan to help you thrive online. We work closely with business owners, digital agencies and in-house marketing teams to implement online strategies that will boost your bottom line.

FREE 30 MINUTE CONSULT

Clients

MAKE A DIFFERENCE

Did you know we’ve had skin in the game with our own online businesses since 2002? That’s why clients choose Lawson Digital to improve performance for their website, just as we’ve done with our own sites.

We combine actual data with 20 years experience to offer clear advice for revenue growth.

Not only is Lawson Digital deeply proficient in SEO, but we have experience spanning two decades applying our knowledge across different sectors and challenging projects.

Team

A LEAN TEAM OF PROBLEM SOLVERS

Lawson Digital is a boutique digital marketing consultancy offering personalised SEO advice to improve online search visibility and profit. Collectively, we bring a wealth of experience to the table, along with a mindset of continuous improvement and a transparent, value-focused approach.

EXPERIENCE

Matthew Lawson

MANAGING DIRECTOR
BE (Elect) UTS

Matt has been in digital marketing since the dawn of the internet! He started in the team that set up CommBank’s first online presence. He moved to OzEmail and then co-founded ATS — a consulting business that helped corporations navigate the deregulation of the Australian telecommunications market — before going on to establish online accommodation booking sites Hotel.com.au and Getaroom.co.uk. Matt continues to reach new targets and drive growth for these, and client, websites.

Find me on LinkedIn →

AREAS OF EXPERTISE

SEARCH MARKETING
TECHNICAL SEO
CONVERSION OPTIMISATION
SERVER & DATA CENTRE MANAGEMENT
SYSTEMS CONSULTANT & SOFTWARE SPECIFICATION

ALSO KNOWN FOR

  • Love of early 90s German House

  • DIM (Did It Myself) home improvements

  • Being surprisingly athletic

  • Clean screen OCD

Shelley Cardwell

DIGITAL STRATEGIST
BA ANU, GradDipLaw USYD

Shell started out in law but was enticed by the pace of the online world. Over the past two decades, she has consulted to government and private enterprise — predominantly travel, health, education & ICT sectors — to provide technical and strategic SEO analysis, integrated marketing solutions, actionable reporting and inhouse training.

Find me on LinkedIn →

AREAS OF EXPERTISE

ORGANIC & PAID SEARCH
AUDIT & STRATEGY
ANALYTICS, DATA STUDIO REPORTING
ADVERTISING, PPC MANAGEMENT
MARKETING AUTOMATION

ALSO KNOWN FOR

  • Having a cool dog (now dec.😢)

  • Excessive use of colour in reports

  • Saying she’s “not having a wine today”

  • Hiking in thongs

Insights

RESOURCES & ADVICE FOR DIGITAL GROWTH

VIEW ALL ARTICLES
  • Want to know how to get started with Gsuite and business grade cloud applications and email for your business in Australia? Click here to start the simple step by step process of setting up Gsuite for your business in Australia.  ...

  •   Goodui.org 113-design-guidelines-homepage-usability

  • Google Analytics (GA) UTM tracking code generator https://support.google.com/analytics/answer/1033867?hl=en Example below uses utm_content=Link1 to enable reporting separately on each link in the newsletter to see what customers are most likely to click on. Example: www.hotel.com.au/page1.aspx?utm_source=eNews&utm_medium=Email&utm_term=13Nov&utm_content=Link1&utm_campaign=eNews

  • A site wide header dedicated to promoting the company’s strengths will help explain to visitors landing on any page on your site  why they should do business with you. http://unbounce.com/landing-page-examples/36-landing-page-designs-critiqued-for-conversion/

  • Your Content Goes Here Your Content Goes Here Keywords tip:  Google is using the default location of the searcher even if searcher did not include a location explicitly in the search.  For example a non-location specific search like 'hotels near me' ...

  • Search ranking factors 2016 from Brian Dean of Backlinko - Ahrefs domain authority is a good indicator of ranking.  Links work, https has an influence, schema markup language doesn't matter much.  Site speed definitely helps ranking, title don't matter much sticking ...

Here to Help.

The secret to getting ahead is getting started! Get in touch today for your FREE 30 minute consultation to discuss your business goals.

Lawson Digital can quickly assess the bigger picture — how your entire business works, not just the online portion of it — to customise a solution that fits your objectives, budget, time and technical knowledge.

    This site is protected by Google reCAPTCHA. View Privacy Policy and Terms of Service.

    Subscribe To Australian SEO News

    Sign up to our newsletter for useful SEO articles, tips and tricks

    Thank you for your message. It has been sent.
    There was an error trying to send your message. Please try again later.