Digital Marketing & Development | Melbourne, Geelong, Surfcoast |

Grow your business online

Find your edge with the experts in Web, Marketing & Business Operations


Results you Need

Have a stunning website that’s not appearing in Google’s search results? Having trouble keeping customers on your site or even buying from you? Need to redeem your online reputation? Not sure how to get all your systems communicating effectively with one another? Paying for third party platforms and not getting the most out of them?

Lawson Digital can help with all these scenarios and more!

Even the most sophisticated website is useless if it doesn’t perform. That’s why we use actual data (real numbers and patterns!) to drive decisions. We choose only the most effective white hat tools and strategies, and have strict standards when building, integrating and scaling applications.

If all or part of your business could benefit from an amplified web presence, Lawson Digital can tailor an action plan to help you thrive online. We offer full stack digital solutions along with clear, reliable advice for revenue growth.


Why work with Us?

Data-driven marketing backed by proven techniques.
What We Do

We work closely with business owners, digital agencies and inhouse marketing teams to establish manageable online systems and strategies that will turbocharge your revenue.

With an appreciation of the bigger picture - how your entire business works, not just the online portion of it - we can adapt to projects of any size, finding a custom solution within the confines of your budget, time and technical knowledge.

4 Pillars of Marketing

Digital marketing should never hinge on "the vibe".

We collect and analyse your website and competitor data - along with customer interactions and engagement - to predict, harness and capitalise on future user behaviour. We then streamline your digital processes, automate workflows and manage data across various sources to align with your objectives. In short, we measure, market, monetise and monitor.

Our MO

Our mission is to grow your business online. Show us the opportunity and we will deliver an advanced online marketing strategy in an honest, transparent and achievable way.

Ultimately our aim is to provide practical solutions that save you time and money. We never sugar-coat or administer a one-size-fits-all solution. What we offer is a personalised and constructive approach that combines multiple skill sets with creative problem-solving.

We Walk the Talk

We've had skin in the game with our own online businesses since 2002! With knowledge and experience across a broad range of disciplines, we're able to find the most efficient and economical way to improve conversion and performance for your website, just as we've done with our own sites.

Don't forget, your success is ours too. That's why we continually track our work to ensure we're delivering the best value possible.


our clients

At Lawson Digital we don't just serve you, we're down in the trenches with you!​

Mike’s recommendation

Mike Griffin

Head of Marketing & Digital, Law Institute of Victoria


A lean team of problem solvers

Collectively, we bring more than 40 years experience to the table, along with a mindset of growth and continuous improvement.

Matthew Lawson — Managing Director

BE (Elect) UTS

Matt has been in online marketing since the dawn of the internet! As a new graduate he worked for Commbank registering the bank’s first domain names in 1995. He co-founded ATS — a Telco consulting business during the deregulation of the Australian telecommunications market — before going on to establish online accommodation booking services and Matt continues to reach new targets and drive revenue for these, and clients’, websites.

  1. Technical SEO
  2. Conversion Rate Optimisation
  3. Organic & Paid Search
  4. Software Specification
  5. Server & Datacentre Management
  1. Love of early 90s German House music
  2. DIM (Did It Myself) home improvements
  3. Kogan bargain hunter
  4. Clean screen OCD

Shelley Cardwell — Digital Strategist

BA ANU, Grad Dip Law USYD

Shelley started out in the legal industry but was lured away by Matt and the fast paced online world. Over the past 15 years she has consulted to both government and private enterprise — working across industries ranging from travel & accommodation, professional associations, education, biotechnology, health & fitness, and retail — providing fluid marketing strategies, digital automation & streamlining and actionable reporting whilst keeping a close eye on ROI for her clients.

  1. Digital Strategy & Process Improvement
  2. Marketing Automation
  3. Google Analytics
  4. Search Engine Optimisation (SEO)
  5. PPC Management
  1. Having a super chill dog
  2. Excessive use of colour in reports
  3. Saying she’s “not going to have a wine today”
  4. Hiking in thongs

Start your project today

What business goals are you still trying to reach?
About Lawson Digital

With experience, expertise and an abudance of common sense, we implement online systems and strategies to improve your business revenue.

Get in touch

Suite 3/2 Stuart Ave Jan Juc, VIC 3228
0422 417 903