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Link building

By |19 July 2018|Uncategorized|

A course from ClickMinded using Alexa tools, I can't help think you could use Google searches for most of this https://course.clickminded.com/courses/458097/lectures/8468782 Gareth Hoyle - Low Cost Link building Google, Linkedin, the telephone. Spy on competitors - MajesticSEO, Ahrefs allmytweets, see all of a persons tweets and find email contacts Free directories.  Yell.com, supplier directories, alumni directories, staff discount. Seed sites ...

Seth Godin from 2007 – How to spread your ideas

By |1 October 2015|Uncategorized|

Seth Godin from 2007 - How to spread your ideas Sliced bread was invented 15 years before it was widely taken up.  The invention of sliced bread was essentially a failure until the idea was spread by advertising. Customers don't want email mail they want me-mail - it has to be about 'me' or them. https://youtu.be/xBIVlM435Zg

Language SEO

By |20 June 2015|Uncategorized|

A good WordPress language translator as recommend by Neil Patel is Transposh click here. Mandarin and Spanish are the worlds most popular languages with English 3rd  http://www.alsintl.com/blog/most-common-languages/ Getting the new pages into your sitemap French version /fr/ Hindi version /hi/ Example language SEO from wego.com header on the arabic version - notice all versions of English are specified en, en-sg, en-au, ...

Plesk 12

By |20 June 2015|Uncategorized|

Sometimes on Plesk a login issue causes the left panel of server management links to not appear.   So you have the main screen of subscriptions/web sites appearing only. A simple server restart can usually fix this. Please claims the issue was fixed in v 12. When installing a new Wordpress site manually - due to migration from another server ...

Business Models (What to get done and why) and JIRA (How to get it done efficiently)

By |17 June 2015|Uncategorized|

Business Models (What to get done and why) and JIRA (How to get it done efficiently) Useful business model template - the Business Model Canvas https://en.wikipedia.org/wiki/Business_Model_Canvas And why JIRA? The answer is here http://www.toptal.com/agile/ultimate-introduction-to-agile-project-management Introduction to JIRA and Agile Project Management https://www.youtube.com/watch?v=NrHpXvDXVrw And mocking up a design try this - the ideation phase https://balsamiq.com/products/mockups/ Ideation is also a strength you might ...

Landing Pages

By |28 August 2014|Uncategorized|

A site wide header dedicated to promoting the company’s strengths will help explain to visitors landing on any page on your site  why they should do business with you. http://unbounce.com/landing-page-examples/36-landing-page-designs-critiqued-for-conversion/

A better way to achieve conflict resolution

By |28 June 2014|Management, Uncategorized|

Typical short term solutions to conflict resolution: 1. Ignore the conflict - can be appropriate if you don't have all the information available, maybe it appears like a conflict but it's not, a wait and see approach may be useful here. 2. Giving in - resolves the conflict but next time the giving in party will be expected to give ...

HomeAway Buys Stayz, Priceline to Buy HomeAway?

By |11 December 2013|Uncategorized|

HomeAway spent USD$198M on Stayz group from Fairfax Digital. Stayz genereated AUD$25.4M in revenue to June 2013 with 40 staff and claims to generate 550,000 unique monthly visitors to its Stayz, Rentahome, TakeaBreak and YesBookit sites. 33,000 properties are listed with Stayz, generating 430,000 room nights. Some ratios: Average room nights per property (or per negatively geared holiday house) is ...

Tracking Individual Newsletter Links with GA

By |12 November 2013|Uncategorized|

Google Analytics (GA) UTM tracking code generator https://support.google.com/analytics/answer/1033867?hl=en Example below uses utm_content=Link1 to enable reporting separately on each link in the newsletter to see what customers are most likely to click on. Example: www.hotel.com.au/page1.aspx?utm_source=eNews&utm_medium=Email&utm_term=13Nov&utm_content=Link1&utm_campaign=eNews

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