A course from ClickMinded using Alexa tools, I can’t help think you could use Google searches for most of this
https://course.clickminded.com/courses/458097/lectures/8468782
Gareth Hoyle – Low Cost Link building
Google, Linkedin, the telephone.
Spy on competitors – MajesticSEO, Ahrefs
allmytweets, see all of a persons tweets and find email contacts
Free directories.  Yell.com, supplier directories, alumni directories, staff discount.
Seed sites for infographics – Reddit and Quora
https://www.dux-soup.com/ – lead generation for LinkedIn, and getting your content in front of the right audience, and why not ask for a link?
http://www.scrapebox.com/ – produce keywords, comment poster, link checker
https://mailshake.com/pricing/ – automated telemarking style emailing!
Creating stuff people link to https://ahrefs.com/blog/linkable-assets/
Monitor bad backlinks https://moz.com/blog/bad-backlink-analysis-using-moz-link-explorer
From SEMRush look at indexed pages report and sort by highest number of backlinks to see content that people are likely to link to the most
https://www.semrush.com/blog/link-building-with-semrush/
Allocate SEO budget
Authoratative links, content, UX
1/3 each content, links, technical optimisation
links and domain authority before content and technical optimisation
content team, strategy and timetable
underperforming page optimise
sureoak.com
search is inbound marketing is qualified customers.  Monthly recurring traffic, stable, consistent, predictable.
Reverse engineer from goals to search strategy
SEO is an investment based marketing channel – takes time.  The highest ROI of SEO is long term.
Paid channels quick to see traffic and results.

  1. Authoratative backlinks
  2. Optimisation (keyword research)
  3. Content (helpful, long form. high quality)
  4. UX
  5. Technical – site speed, architecture

Focus on long term for ROI from SEO.
SEO experiments have long life cycle
High volume, low conversion rate traffic, could be re-marketed to
Research for backlinks, partners
Content and outreach, outreach plus to scale outreach
What matters to the client.  Traffic, conversions from organic vs PPC visitors. SEM Rush reporting suite