Written by: Matthew L
September 10 2013
Google.com/Trends is a great place to find popular keywords that customers are searching for or just any topic that people are interested in.
Take this example here comparing Melbourne Hotels, Sydney Hotels and Melbourne Hotel.
Or if you look at this Noosa Hotel example here you will actually see that searches for Noosa Resort Accommodation or Noosa Beach Accommodation are more prevalent than hotel related searches.
More Google Power user search parameters
http://searchengineland.com/google-power-user-tips-query-operators-48126
| Operator Description | Format Example | Description |
|---|---|---|
| filetype: | search marketing filetype:doc | Restrict search results by file type extension |
| site: | google site:sec.gov | Search within a site or domain |
| inurl: | inurl:marketing | Search for a word or phrase within the URL |
| allinurl: | allinurl: search marketing | Search for multiple words within the URL |
| intext: | intext:marketing | Search for a word in the main body text |
| allintext: | allintext: search marketing | Search for multiple words within the body text of indexed pages |
| intitle: | intitle:â€search marketing†| Search for a word or phrase within the page title |
| allintitle: | allintitle: search marketing | Search for multiple words within the page title |
| inanchor: | inanchor:â€search marketing†| Search for a word or phrase within anchor text |
| allinanchor: | allinanchor: search marketing | Search for multiple words within anchor text |
| daterange: | search marketing daterange:2454833-2454863 | Restrict search results to pages indexed during the specified range (requires Julian dates) |
| related: | related:www.abc.com/abc.html | Display pages of similar content |
| info: | info:www.abc.com/abc.html | Display info about a page |
| link: | link:www.abc.com/abc.html | Display pages that link to the specified page |
| cache: | cache:www.abc.com/abc.html | Display Google’s cached version of a page |
| define: | define:search marketing | Define a word or phrase |
| stocks: | stocks:goog | Display stock quote and financial info for a specified ticker symbol |
| phonebook: | phonebook: john smith, madison, wi bill withers 608-555-1212 |
Display a residential phone directory listing |
| {area code} | 212 | Display location and map of an area code |
| {street address} | 123 main, chicago, il chicago, il chicago |
Display a street map for a specified location |
| {mathematical expression} | 35 * 40 * 52 520 miles in kilometers |
Do a calculation or measurement conversion |