Results-driven
SEO Consultancy

Measure, Understand and Grow Your Business Online

Results-driven
SEO Consultancy

Measure, Understand and Grow Your Business Online

Experts in SEO STRATEGYCONVERSION OPTIMISATIONAUDITING & ANALYTICS

Experts in…

SEO STRATEGYCONVERSIONSANALYTICS

Even the most sophisticated website is not helpful if it underperforms. We transform your website into a reliable, maintainable asset so you can get on with running a successful and sustainable business.

Make the leap from digital brochure to powerful business weapon. Grow your organic search traffic and profits.

Using data and in-depth analysis, Lawson Digital will optimise your website to attract qualified leads, enhance the customer experience, and increase conversions. We offer highly personalised, results-driven SEO taking into consideration all the needs and characteristics of your business, to provide actionable recommendations and support.

Begin with the end in mind

Stephen Covey

AUDIT & STRATEGY

Benchmark your current online presence. Implement practical recommendations and benefit from easily digestible marketing tactics.

SEO & CRO

Drive more traffic to your website with on-and-off page success factors. Once on your site, we’ll help transform more visitors into customers.

COMPETITOR ANALYSIS

Where do you rank in the market? Learn the strengths and weaknesses of your competitors and, in turn, use them to your advantage.

TRACKING

What information is important to your business? Gain valuable insights into user behaviour on your website to find and fulfil user intent.

AUTOMATION

Evaluate your customer journey. Optimise digital touch points with automation to grow and nurture your leads, and increase conversions.

ONLINE ADVERTISING

We’re all about the Quality Score! Get quantifiable results quickly with effective paid search, display, shopping, remarketing & social ads.

Services

WORK SMARTER, MAKE YOUR WEBSITE WORK HARDER

If all, or part of, your business could benefit from an amplified web presence, Lawson Digital can tailor an action plan to help you thrive online. We work closely with business owners, digital agencies and in-house marketing teams to implement online strategies that will boost your bottom line.

Clients

MAKE A DIFFERENCE

Did you know we’ve had skin in the game with our own online businesses since 2002? That’s why clients choose Lawson Digital to improve performance for their website, just as we’ve done with our own sites.

We combine actual data with 20 years experience to offer clear advice for revenue growth.

Not only is Lawson Digital deeply proficient in SEO, but we have experience spanning two decades applying our knowledge across different sectors and challenging projects.

Team

A LEAN TEAM OF PROBLEM SOLVERS

Lawson Digital is a boutique digital marketing consultancy offering personalised SEO advice to improve online search visibility and profit. Collectively, we bring a wealth of experience to the table, along with a mindset of continuous improvement and a transparent, value-focused approach.

Matthew Lawson

MANAGING DIRECTOR
BE (Elect) UTS

Matt has been in digital marketing since the dawn of the internet! His journey began with setting up CommBank’s inaugural online presence, before moving on to work with OzEmail and later co-founding ATS to guide corporations through the deregulation of the Australian telecom market.

In 2002, Matt launched successful online accommodation booking platforms Hotel.com.au and Getaroom.co.uk. With 25 years of experience under his belt, Matt’s continuous drive to achieve new targets has fostered growth for his own, and client, websites.

Matt’s approach is all about delivering honest, unfiltered insights that emphasise real-world impact for clients, focusing on what drives their business forward rather than just the most technically perfect solution.

Find me on LinkedIn →

AREAS OF EXPERTISE

SEARCH MARKETING
TECHNICAL SEO
CONVERSION OPTIMISATION
SERVER & DATA CENTRE MANAGEMENT
SYSTEMS & SOFTWARE CONSULTANT

ALSO KNOWN FOR

  • Love of early 90s German House

  • DIM (Did It Myself) home improvements

  • Being surprisingly athletic

  • Clean screen OCD

Shelley Cardwell

DIGITAL STRATEGIST
BA ANU, GDL USYD

After starting a career in law, Shell was drawn to the dynamic pace of the online world and has spent the last two decades working across both government and private sectors.

Her expertise spans the travel, health, education, and ICT industries, where she has consistently delivered comprehensive SEO analysis and integrated marketing solutions that achieve real results.

Shelley specialises in making technical knowledge accessible and empowering, equipping clients with the confidence and skills needed to manage their own digital needs effectively.

Find me on LinkedIn →

AREAS OF EXPERTISE

TECHNICAL SEO
AUDIT & STRATEGY
DATA ANALYSIS (GA4, GSC)
ORGANIC & PAID SEARCH
MARKETING AUTOMATION

ALSO KNOWN FOR

  • Having a cool dog (now dec.😢)

  • Excessive use of colour in reports

  • Saying she’s “not having a wine today”

  • Hiking in thongs

Insights

RESOURCES & ADVICE FOR DIGITAL GROWTH

  • Want to know how to get started with Gsuite and business grade cloud applications and email for your business in Australia? Click here to start the simple step by step process of setting up Gsuite for your business in Australia.  ...

  • Efficiency Ratios Ratio Formula Explanation Ideal Range Inventory Turnover Cost of Goods Sold / Average Inventory Measures how many times a company's inventory is sold and replaced over a period Varies Asset Turnover Sales / Total Assets Measures a firm's efficiency ...

  • Below are 4 tactics to get visitors to your web site by researching the keywords and phrases that they are searching with. These keywords and phrases may not be the exact name of the product or service that you are ...

  • Nervous about the level of organic search traffic to your site?  Is it growing or is it declining?  Are your content marketing strategies working?! You can answer this by setting up a custom alert in Google Analytics that lets you know ...

  • Application pools in IIS isolate applications from each other, so if one application or web site goes does or locks for whatever reason it does not take all other sites with it.  Different application pools can also have different .NET, security ...

  • The title tag of your page is meant to describe the topic of that page in a nutshell, now in 55 characters or less according how much space Google allows to display your title in its search results. It was longer ...

Here to Help.

The secret to getting ahead is getting started! Get in touch today for your FREE 30 minute consultation to discuss your business goals.

Lawson Digital can quickly assess the bigger picture — how your entire business works, not just the online portion of it — to customise a solution that fits your objectives, budget, time and technical knowledge.


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