Experts in SEO STRATEGYCONVERSION WINSSMART AUDITSANALYTICS IQ
Experts in…
SEO STRATEGYCONVERSIONSSMART AUDITSANALYTICS IQ
Your Website Should Work As Hard As You Do.
If your site isn’t bringing in leads, converting customers, or supporting your business goals, it’s not doing its job. We turn underperforming websites into reliable, revenue-generating, high-impact business assets.
Stop Showcasing. Start Converting.
Most websites are digital brochures — polished but passive. We help turn yours into a powerful business engine that works smarter behind the scenes: attracting the right visitors, keeping them engaged, and moving them to act.
No Fluff. No Cookie-Cutter Advice. Just Strategy That Works.
At Lawson Digital, we don’t do generic advice. We use smart data, deep analysis, and real-world insights to create SEO strategies that actually move the needle. Everything we do is tailored to your business — your goals, your market, your customers. You’ll get clear, actionable recommendations to help you grow sustainably.
Let’s make your website pull its weight — and then some.
Begin with the end in mind
Stephen Covey
Clients
MAKE A DIFFERENCE
Did you know we’ve had skin in the game with our own online businesses since 2002? That’s why clients choose Lawson Digital to improve performance for their website, just as we’ve done with our own sites.
We combine actual data with 25 years experience to offer clear advice for revenue growth.
SEO is what we do — but real-world experience is what sets us apart. With more than two decades applying our expertise across diverse industries and complex projects, we don’t deal in theory — we deliver results.
Team
A LEAN TEAM OF PROBLEM SOLVERS
A LEAN TEAM OF PROBLEM SOLVERS
Lawson Digital is a boutique digital marketing consultancy offering customised SEO advice to improve online search visibility and profit. Collectively, we bring a wealth of experience to the table, along with a mindset of continuous improvement and a transparent, value-focused approach.
Matthew Lawson
MANAGING DIRECTOR
BE (Elect) UTS
Matt has been in digital marketing since the dawn of the internet! He played a pivotal role in establishing CommBank’s first online presence, before moving to OzEmail, and later co-founding Ausasean Telecommunication Solutions (ATS) helping major corporations navigate the deregulation of Australia’s telecom sector.
In 2002, Matt launched successful online accommodation booking platforms Hotel.com.au and Getaroom.co.uk — building and scaling performance-driven businesses well before digital became mainstream.
His approach is refreshingly direct — offering honest, unfiltered advice that prioritises business impact over technical perfection. For Matt, it’s not about ticking boxes or textbook solutions — it’s about what genuinely drives growth.
Find me on LinkedIn →
AREAS OF EXPERTISE
ALSO KNOWN FOR
Shelley Cardwell
DIGITAL STRATEGIST
BA ANU, GDL USYD
After starting a career in law, Shell quickly gravitated to the fast-paced digital world — a shift that’s shaped more than two decades of impact across both government and private sectors.
Her experience spans the travel, health, education, and ICT industries, where she’s known for bridging C-suite strategy with technical execution — turning digital challenges into commercially focused, results-driven solutions.
Shelley is known for demystifying complex technical concepts. Her focus is on empowering clients to manage their digital performance with confidence and unlocking maximum value from existing technology stacks without unnecessary spend.
Find me on LinkedIn →
AREAS OF EXPERTISE
ALSO KNOWN FOR
Here to Help.
Here to Help.
The secret to getting ahead is getting started! Get in touch today for your FREE 30 minute consultation to discuss your business goals.
Lawson Digital can quickly assess the bigger picture — how your entire business works, not just the online portion of it — to customise a solution that fits your objectives, budget, time and technical knowledge.