Results-driven
SEO Consultancy

Measure, Understand and Grow Your Business Online

Results-driven
SEO Consultancy

Measure, Understand and Grow Your Business Online

Experts in SEO STRATEGYCONVERSION WINSSMART AUDITSANALYTICS IQ

Experts in…

SEO STRATEGYCONVERSIONSSMART AUDITSANALYTICS IQ

Your Website Should Work As Hard As You Do.
If your site isn’t bringing in leads, converting customers, or supporting your business goals, it’s not doing its job. We turn underperforming websites into reliable, revenue-generating, high-impact business assets.

Stop Showcasing. Start Converting.
Most websites are digital brochures — polished but passive. We help turn yours into a powerful business engine that works smarter behind the scenes: attracting the right visitors, keeping them engaged, and moving them to act.

No Fluff. No Cookie-Cutter Advice. Just Strategy That Works.
At Lawson Digital, we don’t do generic advice. We use smart data, deep analysis, and real-world insights to create SEO strategies that actually move the needle. Everything we do is tailored to your business — your goals, your market, your customers. You’ll get clear, actionable recommendations to help you grow sustainably.

Let’s make your website pull its weight — and then some.

Begin with the end in mind

Stephen Covey

AUDIT & STRATEGY

Benchmark your current online presence. Implement practical recommendations and benefit from easily digestible marketing tactics.

SEO & CRO

Drive more traffic to your website with on-and-off page success factors. Once on your site, we’ll help transform more visitors into customers.

COMPETITOR ANALYSIS

Where do you rank in the market? Learn the strengths and weaknesses of your competitors and, in turn, use them to your advantage.

TRACKING

What information is important to your business? Gain valuable insights into user behaviour on your website to find and fulfil user intent.

AUTOMATION

Evaluate your customer journey. Optimise digital touch points with automation to grow and nurture your leads, and increase conversions.

ONLINE ADVERTISING

We’re all about the Quality Score! Get quantifiable results quickly with effective paid search, display, shopping, remarketing & social ads.

Services

WORK SMARTER, MAKE YOUR WEBSITE WORK HARDER

If all, or part of, your business could benefit from an amplified web presence, Lawson Digital can tailor an action plan to help you thrive online. We work closely with business owners, digital agencies and in-house marketing teams to implement online strategies that will boost your bottom line.

Clients

MAKE A DIFFERENCE

Did you know we’ve had skin in the game with our own online businesses since 2002? That’s why clients choose Lawson Digital to improve performance for their website, just as we’ve done with our own sites.

We combine actual data with 25 years experience to offer clear advice for revenue growth.

SEO is what we do — but real-world experience is what sets us apart. With more than two decades applying our expertise across diverse industries and complex projects, we don’t deal in theory — we deliver results.

Team

A LEAN TEAM OF PROBLEM SOLVERS

Lawson Digital is a boutique digital marketing consultancy offering customised SEO advice to improve online search visibility and profit. Collectively, we bring a wealth of experience to the table, along with a mindset of continuous improvement and a transparent, value-focused approach.

Matthew Lawson

MANAGING DIRECTOR
BE (Elect) UTS

Matt has been in digital marketing since the dawn of the internet! He played a pivotal role in establishing CommBank’s first online presence, before moving to OzEmail, and later co-founding Ausasean Telecommunication Solutions (ATS) helping major corporations navigate the deregulation of Australia’s telecom sector.

In 2002, Matt launched successful online accommodation booking platforms Hotel.com.au and Getaroom.co.uk — building and scaling performance-driven businesses well before digital became mainstream.

His approach is refreshingly direct — offering honest, unfiltered advice that prioritises business impact over technical perfection. For Matt, it’s not about ticking boxes or textbook solutions — it’s about what genuinely drives growth.

Find me on LinkedIn →

AREAS OF EXPERTISE

SEARCH MARKETING
TECHNICAL SEO
CONVERSION OPTIMISATION
SERVER & DATA CENTRE MANAGEMENT
SYSTEMS & SOFTWARE CONSULTANT

ALSO KNOWN FOR

  • Love of early 90s German House

  • DIM (Did It Myself) home improvements

  • Being surprisingly athletic

  • Clean screen OCD

Shelley Cardwell

DIGITAL STRATEGIST
BA ANU, GDL USYD

After starting a career in law, Shell quickly gravitated to the fast-paced digital world — a shift that’s shaped more than two decades of impact across both government and private sectors.

Her experience spans the travel, health, education, and ICT industries, where she’s known for bridging C-suite strategy with technical execution — turning digital challenges into commercially focused, results-driven solutions.

Shelley is known for demystifying complex technical concepts. Her focus is on empowering clients to manage their digital performance with confidence and unlocking maximum value from existing technology stacks without unnecessary spend.

Find me on LinkedIn →

AREAS OF EXPERTISE

TECHNICAL SEO
AUDIT & STRATEGY
DATA ANALYSIS (GA4, GSC)
ORGANIC & PAID SEARCH
MARKETING AUTOMATION

ALSO KNOWN FOR

  • Having a cool dog (now dec.😢)

  • Excessive use of colour in reports

  • Saying she’s “not having a wine today”

  • Hiking in thongs

Insights

RESOURCES & ADVICE FOR DIGITAL GROWTH

  • Want to know how to get started with Gsuite and business grade cloud applications and email for your business in Australia? Click here to start the simple step by step process of setting up Gsuite for your business in Australia.  ...

  • Here Google Webmaster Tools (GWT) states that you should verify each significant section of your site and if you have  http:// and https:// versions, you should add each as a separate site. You cannot submit a file to GWT like  http://www.example.com/france.htm it ...

  • Application pools in IIS isolate applications from each other, so if one application or web site goes does or locks for whatever reason it does not take all other sites with it.  Different application pools can also have different .NET, security ...

  • According to Market Samurai these are the 4 steps to finding the best keywords Relevancy, Traffic, Competition and Commerciality. The 4 steps do help to put a nice structure around the keyword or market research phase for your web site, however ...

  • Many years or even decades before HTML 5 was released in 2015 (v5.2 released Dec 2017) browsers were not standardised. JQuery was developed to help standardise features across different browser types. Now browsers are more standardised libraries like Jquery are less ...

  • The best way to make your ad copy as relevant as possible to the keyword is to have only one keyword in the ad group or a Single Keyword Ad Group (SKAG). Google's suggestion is to have up to 20 keywords ...

Here to Help.

The secret to getting ahead is getting started! Get in touch today for your FREE 30 minute consultation to discuss your business goals.

Lawson Digital can quickly assess the bigger picture — how your entire business works, not just the online portion of it — to customise a solution that fits your objectives, budget, time and technical knowledge.


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