Results-driven
SEO Consultancy

Measure, Understand and Grow Your Business Online

Results-driven
SEO Consultancy

Measure, Understand and Grow Your Business Online

Experts in SEO STRATEGYCONVERSION OPTIMISATIONAUDITING & ANALYTICS

Experts in…

SEO STRATEGYCONVERSIONSANALYTICS

Even the most sophisticated website is not helpful if it underperforms. We transform your website into a reliable, maintainable asset so you can get on with running a successful and sustainable business.

Make the leap from digital brochure to powerful business weapon. Grow your organic search traffic and profits.

Using data and in-depth analysis, Lawson Digital will optimise your website to attract qualified leads, enhance the customer experience, and increase conversions. We offer highly personalised, results-driven SEO taking into consideration all the needs and characteristics of your business, to provide actionable recommendations and support.

Begin with the end in mind

Stephen Covey

AUDIT & STRATEGY

Benchmark your current online presence. Implement practical recommendations and benefit from easily digestible marketing tactics.

SEO & CRO

Drive more traffic to your website with on-and-off page success factors. Once on your site, we’ll help transform more visitors into customers.

COMPETITOR ANALYSIS

Where do you rank in the market? Learn the strengths and weaknesses of your competitors and, in turn, use them to your advantage.

TRACKING

What information is important to your business? Gain valuable insights into user behaviour on your website to find and fulfil user intent.

AUTOMATION

Evaluate your customer journey. Optimise digital touch points with automation to grow and nurture your leads, and increase conversions.

ONLINE ADVERTISING

We’re all about the Quality Score! Get quantifiable results quickly with effective paid search, display, shopping, remarketing & social ads.

Services

WORK SMARTER, MAKE YOUR WEBSITE WORK HARDER

If all, or part of, your business could benefit from an amplified web presence, Lawson Digital can tailor an action plan to help you thrive online. We work closely with business owners, digital agencies and in-house marketing teams to implement online strategies that will boost your bottom line.

Clients

MAKE A DIFFERENCE

Did you know we’ve had skin in the game with our own online businesses since 2002? That’s why clients choose Lawson Digital to improve performance for their website, just as we’ve done with our own sites.

We combine actual data with 20 years experience to offer clear advice for revenue growth.

Not only is Lawson Digital deeply proficient in SEO, but we have experience spanning two decades applying our knowledge across different sectors and challenging projects.

Team

A LEAN TEAM OF PROBLEM SOLVERS

Lawson Digital is a boutique digital marketing consultancy offering personalised SEO advice to improve online search visibility and profit. Collectively, we bring a wealth of experience to the table, along with a mindset of continuous improvement and a transparent, value-focused approach.

Matthew Lawson

MANAGING DIRECTOR
BE (Elect) UTS

Matt has been in digital marketing since the dawn of the internet! His journey began with setting up CommBank’s inaugural online presence, before moving on to work with OzEmail and later co-founding ATS to guide corporations through the deregulation of the Australian telecom market.

In 2002, Matt launched successful online accommodation booking platforms Hotel.com.au and Getaroom.co.uk. With 25 years of experience under his belt, Matt’s continuous drive to achieve new targets has fostered growth for his own, and client, websites.

Matt’s approach is all about delivering honest, unfiltered insights that emphasise real-world impact for clients, focusing on what drives their business forward rather than just the most technically perfect solution.

Find me on LinkedIn →

AREAS OF EXPERTISE

SEARCH MARKETING
TECHNICAL SEO
CONVERSION OPTIMISATION
SERVER & DATA CENTRE MANAGEMENT
SYSTEMS & SOFTWARE CONSULTANT

ALSO KNOWN FOR

  • Love of early 90s German House

  • DIM (Did It Myself) home improvements

  • Being surprisingly athletic

  • Clean screen OCD

Shelley Cardwell

DIGITAL STRATEGIST
BA ANU, GDL USYD

After starting a career in law, Shell was drawn to the dynamic pace of the online world and has spent the last two decades working across both government and private sectors.

Her expertise spans the travel, health, education, and ICT industries, where she has consistently delivered comprehensive SEO analysis and integrated marketing solutions that achieve real results.

Shelley specialises in making technical knowledge accessible and empowering, equipping clients with the confidence and skills needed to manage their own digital needs effectively.

Find me on LinkedIn →

AREAS OF EXPERTISE

TECHNICAL SEO
AUDIT & STRATEGY
DATA ANALYSIS (GA4, GSC)
ORGANIC & PAID SEARCH
MARKETING AUTOMATION

ALSO KNOWN FOR

  • Having a cool dog (now dec.😢)

  • Excessive use of colour in reports

  • Saying she’s “not having a wine today”

  • Hiking in thongs

Insights

RESOURCES & ADVICE FOR DIGITAL GROWTH

  • Want to know how to get started with Gsuite and business grade cloud applications and email for your business in Australia? Click here to start the simple step by step process of setting up Gsuite for your business in Australia.  ...

  • Typical short term solutions to conflict resolution: 1. Ignore the conflict - can be appropriate if you don't have all the information available, maybe it appears like a conflict but it's not, a wait and see approach may be useful here. ...

  • Here Google Webmaster Tools (GWT) states that you should verify each significant section of your site and if you have  http:// and https:// versions, you should add each as a separate site. You cannot submit a file to GWT like  http://www.example.com/france.htm it ...

  • www.fruition.net - First to mention Penguin update in August 2014 although it turned out to be a Panda 4.1 update on 25th September see Search Engine Land Google Penguin 3.0 from Search Engine Watch Site Penalty Risks from Quick Sprout Unnatural links ...

  • I don’t do this frequently enough to remember the steps of how to setup a new Word Press site: - Setup domain on Plesk with PHP enabled - Setup FTP for domain - Upload latest wordpress version to site - Update ...

  • Your Content Goes Here Your Content Goes Here Keywords tip:  Google is using the default location of the searcher even if searcher did not include a location explicitly in the search.  For example a non-location specific search like 'hotels near me' ...

Here to Help.

The secret to getting ahead is getting started! Get in touch today for your FREE 30 minute consultation to discuss your business goals.

Lawson Digital can quickly assess the bigger picture — how your entire business works, not just the online portion of it — to customise a solution that fits your objectives, budget, time and technical knowledge.


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