GA4 and GA3 UTM Tracking Code Setup and Reporting
In April 2005, Urchin was acquired by Google and relaunched as Google Analytics. The UTM tracking (Urchin Tracking Module) and the UTM parameters can tell you how visitors got to your site, from which campaigns, and by what methods. What are some example 'sources' typically used with utm tracking for Google Analytics The utm_source parameter is used to indicate the specific website ...
Using Google Analytics to Drive Your Business Goals
Few businesses today can experience genuine success without a robust online presence, and your website is central to it all. Most websites have a primary goal, whether it's generating leads, providing topical information, answering customer queries, building a brand, fostering long-term business relationships, or generating that all-important revenue through sales. This article will look at how best to define your ...
Google Analytics SEO Hacks
Nervous about the level of organic search traffic to your site? Is it growing or is it declining? Are your content marketing strategies working?! You can answer this by setting up a custom alert in Google Analytics that lets you know when there is a dramatic change in traffic from any source including organic search. In Google Analytics under admin ...
Practical Google Analytics Reporting
The Search Console Report in Google Analytics Google Analytics is organised into accounts, properties (web sites, apps) and views. The initial view created contains all data and is unfiltered. You can apply filters to the default unfiltered view to see subsets of the analytics data. Filters that may be applied to create other views include a subdomain, a folder, or ...