Title tags of the home pages of the major OTAs in Australia
The title tag of your page is meant to describe the topic of that page in a nutshell, now in 55 characters or less according how much space Google allows to display your ...
User Interface – UI – UX
Goodui.org 113-design-guidelines-homepage-usability
Tony Hsieh Video Be Yourself and Be Lucky or Recognize Opportunity
4 minute version http://www.youtube.com/watch?feature=player_embedded&v=_BpWz-vw35M 54 minute version http://www.youtube.com/watch?feature=player_embedded&v=yxKlK58gDrA
HomeAway Buys Stayz, Priceline to Buy HomeAway?
In December 2013 HomeAway spent USD$198M on Stayz group from Fairfax Digital. Stayz generated AUD$25.4M in revenue to June 2013 with 40 staff and claims to generate 550,000 unique monthly visitors to its ...
Tracking Individual Newsletter Links with GA
Google Analytics (GA) UTM tracking code generator https://support.google.com/analytics/answer/1033867?hl=en Example below uses utm_content=Link1 to enable reporting separately on each link in the newsletter to see what customers are most likely to click on. Example: www.hotel.com.au/page1.aspx?utm_source=eNews&utm_medium=Email&utm_term=13Nov&utm_content=Link1&utm_campaign=eNews
Verifying Significant Sections of Your Site for Webmaster Tools
Here Google Webmaster Tools (GWT) states that you should verify each significant section of your site and if you have http:// and https:// versions, you should add each as a separate site. You cannot ...
You do not need to host your .au site in Australia
By having a country-code level domain or a country specific domain such as .au for Australia Google clearly states that the hosting location is 'irrelevant' in this article from Google WebMaster Central http://googlewebmastercentral.blogspot.com.au/2010/03/working-with-multi-regional-websites.html
The complaining customer wants a reason to stay not a form letter
From Seth Godin's Blog The complaining customer does not want refund, He wants a connection, an apology and some understanding. He wants to know why you made him feel stupid or ripped off ...
Quickest way to find the owner of an Australian .au domain name
The quickest way to find an Australian .au domain name owner is to use the recover password tool at http://www.ausregistry.com.au/tools/recover-password. The AusRegistry.com.au recover password tool can also be used to help transfer Australian domain ...
Google Trends and Power Search for Keyword and Idea Research
Google.com/Trends is a great place to find popular keywords that customers are searching for or just any topic that people are interested in. Take this example here comparing Melbourne Hotels, Sydney Hotels and Melbourne ...