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Geelong SEO, Digital Marketing & Development2020-06-01T16:51:48+10:00

About.

EXPERTS IN WEB, MARKETING & BUSINESS OPERATIONS

Even the most sophisticated website is useless if it doesn’t perform. That’s why we use actual data, in-depth analysis and ethical strategies to drive conversion. Our approach is built around measuring, marketing, monetising and monitoring. Because your online success should never hinge on “the vibe”.
Services

Services.

WORK SMARTER, MAKE YOUR WEBSITE WORK HARDER

If all or part of your business could benefit from an amplified web presence, Lawson Digital can tailor an action plan to help you thrive online. We work closely with business owners, digital agencies and in-house marketing teams to implement online strategies that will boost your bottom line.

Clients.

MAKE A DIFFERENCE

Did you know we’ve had skin the game since 2002 ourselves? That’s why clients choose Lawson Digital to improve performance for their website, just as we’ve done with our own sites.

Team.

A LEAN TEAM OF PROBLEM SOLVERS

Collectively, we bring more than 40 years of experience to the table, along with a mindset of growth and continuous improvement.
Experience

Matt Lawson.

BUSINESS TECHNOLOGIST
BE (Elect) UTS

BUSINESS TECHNOLOGIST
BE (Elect) UTS

Matt has been in digital marketing since the dawn of the internet! He started in the team that set up CommBank’s first online presence. He then co-founded ATS — a consulting business that helped corporations navigate the deregulation of the Australian telecommunications market — before going on to establish online accommodation booking sites Hotel.com.au and Getaroom.co.uk. Matt continues to reach new targets and drive revenue for these, and client, websites.

AREAS OF EXPERTISE

SEARCH MARKETING
TECHNICAL SEO
CONVERSION OPTIMISATION
SERVER & DATA CENTRE MANAGEMENT
SYSTEMS CONSULTANT & SOFTWARE SPECIFICATION

ALSO KNOWN FOR

Love of early 90s German House music
DIM (Did It Myself) home improvements
Being surprisingly athletic
Clean screen OCD

Shelley Cardwell.

DIGITAL STRATEGIST
BA ANU, Grad Dip Law USYD

DIGITAL STRATEGIST
BA ANU, Grad Dip Law USYD

Shell started out in law but was enticed by the dynamic nature and pace of the online world. Over the past 16 years she has helped implement B2G and B2C marketing strategies across a variety of industries — health, food & beverage, travel & accommodation, education, technology and professional associations — to drive new business, reposition brands, provide actionable reporting and deliver inhouse training.

AREAS OF EXPERTISE

DIGITAL AUDIT & STRATEGY
ANALYTICS, DATA STUDIO REPORTING
ORGANIC & PAID SEARCH
ONLINE ADVERTISING, PPC MANAGEMENT
MARKETING AUTOMATION

ALSO KNOWN FOR

Having a cool dog (now dec. 😢)
Excessive use of colour in reports
Saying she’s “not having a wine today”
Hiking in thongs

Insights.

RESOURCES & ADVICE FOR DIGITAL GROWTH

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GET IN TOUCH

Here to Help.

START YOUR PROJECT TODAY

The secret to getting ahead is getting started! Lawson Digital can quickly assess the bigger picture — how your entire business works, not just the online portion of it — to customise a solution that fits your objectives, budget, time and technical knowledge.