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Your Search Marketing Team.

Measure, Understand and Grow Your Business Online.

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We are Experts in

WEBMARKETINGBUSINESS OPERATIONS

Even the most sophisticated and beautiful website needs to perform for your business. Developing a website takes time and energy, which is often consumed during the design process before performance is even considered. We help fill the gap to get you the results you need from your website.

Using data and in-depth analysis, we can refine your website to drive conversions. Our approach is built around the 4 pillars of marketing using real data and ethical strategies to measure, market, monetise and monitor.

Services

Services

WORK SMARTER, MAKE YOUR WEBSITE WORK HARDER

If all or part of your business could benefit from an amplified web presence, Lawson Digital can tailor an action plan to help you thrive online. We work closely with business owners, digital agencies and in-house marketing teams to implement online strategies that will boost your bottom line.

SEO & CRO

Drive more traffic to your website with on-and-off page success factors. Once on your site, we’ll help transform more visitors into customers.

AUDIT & STRATEGY

Benchmark your current online presence. Implement practical recommendations and benefit from easily digestible marketing tactics.

COMPETITOR ANALYSIS

Where do you rank in the market? Learn the strengths and weaknesses of your competitors and, in turn, use them to your advantage.

INTEGRATION & TRACKING

What information is important to your business? Gain valuable insights into user behaviour on your website to find and fulfil user intent.

SALES AUTOMATION

Evaluate your customer journey. Optimise digital touch points with automation to grow and nurture your leads, and increase conversions.

ONLINE ADVERTISING

We’re all about the Quality Score! Get quantifiable results quickly with effective paid search, display, shopping, remarketing & social ads.

Free 45 minute consult

Clients.

MAKE A DIFFERENCE

Did you know we’ve had skin the game since 2002 ourselves? That’s why clients choose Lawson Digital to improve performance for their website, just as we’ve done with our own sites.

Team.

A LEAN TEAM OF PROBLEM SOLVERS

Collectively, we bring more than 40 years of experience to the table, along with a mindset of growth and continuous improvement.

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Experience

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Matthew Lawson

BUSINESS TECHNOLOGIST, BE (Elect) UTS 

Matt has been in digital marketing since the dawn of the internet! He started in the team that set up CommBank’s first online presence. He then co-founded ATS — a consulting business that helped corporations navigate the deregulation of the Australian telecommunications market — before going on to establish online accommodation booking sites Hotel.com.au and Getaroom.co.uk. Matt continues to reach new targets and drive revenue for these, and client, websites.

Areas of expertise

SEARCH MARKETING
TECHNICAL SEO
CONVERSION OPTIMISATION
SERVER & DATA CENTRE MANAGEMENT
SYSTEMS CONSULTANT & SOFTWARE SPECIFICATION

Also known for

Love of early 90s German House music
DIM (Did It Myself) home improvements
Being surprisingly athletic
Clean screen OCD

Also known for

Having a cool dog (now dec. 😢)
Excessive use of colour in reports
Saying she’s “not having a wine today”
Hiking in thongs

Shelley Cardwell

DIGITAL STRATEGIST, BA ANU, Grad Dip Law USYD

Shell started out in law but was enticed by the pace of the online world. Over the past 16 years she has helped implement B2G and B2C marketing strategies across a variety of industries — health, food & beverage, travel & accommodation, education, technology and professional associations — to drive new business, reposition brands, provide actionable reporting and deliver inhouse training.

Areas of expertise

DIGITAL AUDIT & STRATEGY
ANALYTICS, DATA STUDIO REPORTING
ORGANIC & PAID SEARCH
ONLINE ADVERTISING, PPC MANAGEMENT
MARKETING AUTOMATION

Insights

RESOURCES & ADVICE FOR DIGITAL GROWTH

Here to Help.

The secret to getting ahead is getting started! Get in touch today for your FREE 45 minute consultation to discuss your business goals. Lawson Digital can quickly assess the bigger picture — how your entire business works, not just the online portion of it — to customise a solution that fits your objectives, budget, time and technical knowledge.

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