Written by: Matthew L

September 10 2013

Google.com/Trends is a great place to find popular keywords that customers are searching for or just any topic that people are interested in.
Take this example here comparing Melbourne Hotels, Sydney Hotels and Melbourne Hotel.
Or if you look at this Noosa Hotel example here you will actually see that searches for Noosa Resort Accommodation or Noosa Beach Accommodation are more prevalent than hotel related searches.
More Google Power user search parameters
http://searchengineland.com/google-power-user-tips-query-operators-48126

Operator Description Format Example Description
filetype: search marketing filetype:doc Restrict search results by file type extension
site: google site:sec.gov Search within a site or domain
inurl: inurl:marketing Search for a word or phrase within the URL
allinurl: allinurl: search marketing Search for multiple words within the URL
intext: intext:marketing Search for a word in the main body text
allintext: allintext: search marketing Search for multiple words within the body text of indexed pages
intitle: intitle:”search marketing” Search for a word or phrase within the page title
allintitle: allintitle: search marketing Search for multiple words within the page title
inanchor: inanchor:”search marketing” Search for a word or phrase within anchor text
allinanchor: allinanchor: search marketing Search for multiple words within anchor text
daterange: search marketing daterange:2454833-2454863 Restrict search results to pages indexed during the specified range (requires Julian dates)
related: related:www.abc.com/abc.html Display pages of similar content
info: info:www.abc.com/abc.html Display info about a page
link: link:www.abc.com/abc.html Display pages that link to the specified page
cache: cache:www.abc.com/abc.html Display Google’s cached version of a page
define: define:search marketing Define a word or phrase
stocks: stocks:goog Display stock quote and financial info for a specified ticker symbol
phonebook: phonebook: john smith, madison, wi
bill withers
608-555-1212
Display a residential phone directory listing
{area code} 212 Display location and map of an area code
{street address} 123 main, chicago, il
chicago, il
chicago
Display a street map for a specified location
{mathematical expression} 35 * 40 * 52
520 miles in kilometers
Do a calculation or measurement conversion

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